Friday, 5 October 2012

If I am going to project a Kate Nash song into a music video, I must first look at what techniques and styles she as an artist herself uses:


The first video I analysed was "Mouthwash" released in September 2007. The first thign I noticed was that the video was quite fluid, rather than shots and shots and shots being linked together in editing, it seems to be more of a continuous shot. The second was her focus on the piano, her main instrument. At the start she mimed playing the piano along to the song, which i thought was very clever; as she moves out of the changing room into the main stage a piano sits at the centre of the room, showing two extremes. I also noticed was her use of colour, the colours of pink and blue are very prominent in the video, and her use of setting is somewhat unusual making it entertaining to watch and overall aesthetically pleasing. 
 
 
 
The second video I analysed was "Kiss That Grrrl" released in 2010. The video concentrates more on the artist herself compared to "Mouthwash". It also differs in the way that there is more focus on choreography and performance. Also, having the video set mostly on the stage makes it feel more planned and scripted. The lion is also the motif of the song, linking to the title "grrrl". I wasnt such a fan of this video, I felt that the theme was diffused, and that the scenes on top of the hill could have been more prominant.  
 
The last video I analysed was "Do-Wah-Doo" released in 2010.This differs from the others because of the storyline. I also enjoyed watching this one the most because I enjoy music videos with a clear storyline that you can follow, rather than just performance. The video also had a distinct thme and direction, due to close up angles of facial expressions and shots of cramped and crowded settings. The video also incorporated routine and choreography in, but it was more subtle than the other tow, incorporation it into the background, with actions from main characters being determined by place and setting.
 
From analysing these, Im sure that I want to use a Kate Nash song as I like her style of singing and performing, but also feel that I can bring something different to it. Im also sure that I want to include a narrative behind the video, as I feel they are more entertaining and gripping to watch.
 
 
 
 
 
 
 
 
 

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